Date: 14^th May 2007

Draft Press Release

Gold Medallist Darren Campbell joins forces with Gymkids to launch the ‘Fit Crew’ children’s fitness initiative

Olympic gold medallist Darren Campbell has joined forces with children’s fitness specialist Gymkids as chief ambassador for the company’s new children’s fitness initiative – Fit Crew.

The Fit Crew initiative is a health & fitness based project for children. Working on many levels, Fit Crew will initially seek to launch nationwide fitness clubs, starting in ten of the most socially deprived areas in the UK. Darren will help to oversee a series of launches, educating, inspiring and taking children through the Gymkids programme as well as meeting local sports co-ordinators and development officers.

Children can become a member of the Fit Crew for free and will be able to access a multitude of online resources through the Fit Crew website such as healthy eating recipes, simple exercising tips and other fun and educational games and blogs.

The company, which also works with primary schools and health centres on the creation of fitness suites, the integration of the equipment into structured PE lessons and in the introduction of Gymkids Fun & Fitness after school clubs, has developed the Fit Crew project to further expand the availability of its programmes and ethos to a broader reach of children and their parents.

“Fit Crew is a fantastic project” says Darren Campbell, “not only do I support what Gymkids is trying to achieve, but more importantly, I’ve seen the kids on the equipment and they absolutely love it - which in trying to instil healthy habits that will last them a lifetime, is so important for them. The Fit Crew clubs will create a safe and enjoyable environment for kids to exercise and to learn about the importance of their health and I was more than happy to become involved with and support such a worthwhile project.”

Rick Dalton, Director of Gymkids comments: “It’s great to have someone of Darren’s calibre on board, not only as an ambassador of the brand, but from the wealth of knowledge he is able to bring to the project in terms of fitness and coaching. Darren is someone who we hope will not only inspire the kids, but their parents too as they have such an important role in children’s attitudes toward fitness and more specifically to this project, the actual running and continued success of the clubs themselves.”

The clubs will be based around the Gymkids range, which includes steppers, treadmills and cycling machines has been designed to make fitness more fun for children. The equipment is grouped for suitability for the nursery (under 5s), Key Stage One (5-7 years) and Key Stage Two (7 – 11 years) age group.

Ends.

Press Information:

Howard Robinson/Joe Palmer

Early Doors

T: 0207 754 5560

E: howard@earlydoors.com / joe@earlydoors.com

About Gymkids

Gymkids are suppliers of a range of children’s fitness equipment, suitable for use in schools, hospitals, gyms, health clubs and leisure centres.The products are not intended to enhance muscle development but, under adult supervision, to encourage children to enjoy fitness and take part in regular cardiovascular activity.  In using the products, children will only ever push against their own weight. The objective is to make exercise fun from an early age and, in so doing, help engender healthy, active habits that will last a lifetime.

The company is a specialist in the area of children's fitness and its team comprises a number of education specialists. They are able to give advice on how the company’s fitness products can be used within the PSHE curriculum to add variety to exercise, PE or gym-based classes, or in conjunction with the "Healthy Schools Programme".

For more information, visit www.gymkids.uk.com